Something to Smile About
Operation Smile finds that a holistic, fully integrated approach to fundraising makes it a little easier to take on the challenges inherent in funding a nonprofit mission.
It also had a long-standing campaign with cosmetics giant Sephora and toy company Hasbro.
A landmark campaign
But not every one of Operation Smile’s campaigns is star-studded. To celebrate its 25th anniversary, it launched a multifaceted series of initiatives culminating with the World Journey of Smiles in November 2007. During the journey, more than 1,900 Operation Smile volunteers gave new smiles to 4,086 children at 40 sites in 25 countries.
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