Something to Smile About
Operation Smile finds that a holistic, fully integrated approach to fundraising makes it a little easier to take on the challenges inherent in funding a nonprofit mission.
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“The prospective donor was able to read about the amazing genesis of Operation Smile and subsequent 25-year impact we’ve had on children born with facial deformities and understand how their gift would impact the life of a child,” Shawyer says, adding that the piece engaged the donor because it was “personal and emotional.”
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Melissa Busch
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