Something to Smile About
Operation Smile finds that a holistic, fully integrated approach to fundraising makes it a little easier to take on the challenges inherent in funding a nonprofit mission.
It also was very successful, increasing the organization’s core list by 25 percent and even inspiring one first-time donor to send a $10,000 check.
That donor, Shawyer says, contacted the organization asking for 42 more cards so he could personalize each one and returned the cards along with his $10,000 donation.
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