Something to Smile About
Operation Smile finds that a holistic, fully integrated approach to fundraising makes it a little easier to take on the challenges inherent in funding a nonprofit mission.
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Expanding horizons
Since Operation Smile has reached out to so many Spanish-speaking countries, it plans to start focusing some of its fundraising efforts on Hispanic communities in the U.S.
“We’re heavy into Latin American countries — we have [a strong presence] there,” Shawyer says. “So we want to appeal to the Hispanic market in the U.S.”
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Melissa Busch
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