Something to Smile About
Operation Smile finds that a holistic, fully integrated approach to fundraising makes it a little easier to take on the challenges inherent in funding a nonprofit mission.
In August, Operation Smile was named the winner of the Direct Marketing Association’s Nonprofit Federation’s 2008 Nonprofit Organization of the Year Award, which is bestowed to nonprofits for excellence in direct-response fundraising.
Though the DMANF recognized Operation Smile for its direct-marketing skills, the organization’s fundraising strategy includes much more. Over the years, Operation Smile has built its strategy around direct mail, DRTV, cause marketing, online marketing and a presence on social-networking sites.
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