Something to Smile About
Operation Smile finds that a holistic, fully integrated approach to fundraising makes it a little easier to take on the challenges inherent in funding a nonprofit mission.
The power of television
One of Operation Smile’s most successful channels has been direct-response TV, which it tested in 2003 and rolled out in 2004.
The DRTV program hinges on 30-minute or one-hour segments featuring Operation Smile spokeswoman Roma Downey, the actress best known for starring in the television show “Touched by an Angel.”
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