Something to Smile About
Operation Smile finds that a holistic, fully integrated approach to fundraising makes it a little easier to take on the challenges inherent in funding a nonprofit mission.
But Downey isn’t the organization’s only star power. Singer Jessica Simpson is its international youth ambassador, and “Access Hollywood” co-anchor Billy Bush is on its international board of governors.
“We’ve seen so many additional benefits to being on TV. We’ve expanded our donor database — our reach and awareness — and the funds we raised,” Shawyer says, adding that the organization’s donor database has grown by 560 percent since it added DRTV to the mix.
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