Operation Smile finds that a holistic, fully integrated approach to fundraising makes it a little easier to take on the challenges inherent in funding a nonprofit mission.

By Melissa Busch

Shawyer says DRTV is an important tool, especially for Operation Smile, because the compelling stories of children struggling with facial abnormalities — and the families who struggle right along with them — elicit a lot of emotion. The DRTV medium allows potential donors to witness the incredible transformational power of their donations, Shawyer says.

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