Operation Smile finds that a holistic, fully integrated approach to fundraising makes it a little easier to take on the challenges inherent in funding a nonprofit mission.

By Melissa Busch

“Just the stories and voices of the [children] — there is an emotional connection,” she says. “It stays with everybody.

“Donors call daily and want to do extraordinary things to help the cause after hearing these stories,” Shawyer adds.

She explains that the benefits of television far outweigh the costs for Operation Smile.

1 Comment

View Comments

Melissa Busch Author's page

Something to Smile About