Optimize, Test, Repeat
It's the recipe for donation pages that acquire high-value donors.
Since the cycle of recruiting these new high-value supporters and moving them up the donor pyramid to major gifts and bequests starts with an online donation, nonprofits have to be very effective at online fundraising. They must: 1) ensure a superior experience for the online donor; and 2) continue to optimize that experience through regular testing and analysis.
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