Optimize, Test, Repeat
It's the recipe for donation pages that acquire high-value donors.
Enable Google Analytics’s Ecommerce Tracking to learn about visitors’ transactions through your site or app, including information about:
- Revenue per donation
- Conversion and abandonment rates
- Average gift
- Time of day
- Message timing
- Spikes in your program, popular giving days, etc.
- A/B testing results
Be sure to implement the tracking code feature and use UTM codes (Google’s version of source codes) on all links in e-mails, banners, social media, etc., which is simple to do with Google URL Builder. This allows you to monitor the success of a particular campaign or other trackable activities.
- Companies:
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