Optimize, Test, Repeat

Third, validate your test results to a 95 percent level of confidence using a free, downloadable, basic validity tool. A validity tool allows marketers and fundraisers to confirm that test results are mathematically reliable (not a coincidence) and/or to determine that the test is able to deliver a conclusive and repeatable result. These easy-to-use tools make setting up correct sample sizes and understanding the outcomes of testing much more straightforward. Use the results of the test to identify and understand elements to improve your donation process, and continue to build on those for an improved experience.