Nonprofit Fun With Focus Groups

As you’ve probably deduced by now, this column is not a money-making enterprise. For some inscrutable reason, a snarky advice column for fundraisers just doesn’t rake it in; must be the recession.

But that’s OK, because Easier Said Than Done is a pseudo-501(c)3 nonprofit organization, and we raise our substantial budget mainly through direct mail. And, like many nonprofits with a bit of money to spend, we base a lot of our decisions on focus groups.