Nonprofit Fun With Focus Groups
Or how to destroy your fundraising program in 45 minutes with little more than a one-way mirror and a bunch of sandwiches.
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Jeff Brooks
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Bill: I wrote a check once to keep a school from being built in my neighborhood. The last thing we need is a bunch of kids tracking dirt around and lowering our property values.
Martha: I know! Don’t talk to me about children. So messy. So unpleasant.
Moderator: Anyone else?
Megan: I support my siblings, the animals. Meat is murder, and milk is sexual harassment! Where are those vegan sandwiches? I’m starving!
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Jeff Brooks
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