Nonprofit Fun With Focus Groups
Or how to destroy your fundraising program in 45 minutes with little more than a one-way mirror and a bunch of sandwiches.
Bill: Speaking of starving, I hope this isn’t one of those focus groups where we spend all our time talking about those famine victims. Gimme a break!
[Widespread murmurs of agreement.]
Moderator: What would be the best way for an organization you believe in to get in touch with you and ask for a donation?
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