Nonprofit Fun With Focus Groups

Moderator: Well, thank you all for coming. Your checks will be at the front desk.

Report on the focus group
About our Determined Domestics donor group: These are very special people. They are extremely well-educated, high-income and elevated-taste, and belong to off-the-charts social classes. They skew conservative, care about animals and are very focused on their diets. Clearly, we need to avoid “talking down” to them.