Nonprofit Fun With Focus Groups

If we want to reach them, we must use an elevated, intellectual tone, avoiding any hint of urgency, need, emotion or children. We also should switch to a muted color palette that they respond well to.

Most important, we must abandon direct mail as a communications medium. People don’t engage with it and don’t like it. Clearly, direct mail is hurting our brand. We need to find creative alternative media channels.
These tactics will take Easier Said Than Done to the next level. FS