Nonprofit Fun With Focus Groups

We’ve lately grown bored with our fundraising program — it’s so … well … fundraisingy. Not cool like we really are. But it works. So we figure if we go out and find a whole new audience, we can do cooler fundraising. And that’s just what we’ve done. Paying a ton of money to a big ad agency, we’ve come up with a new demographic. We call it Determined Domestics.