Nonprofit Fun With Focus Groups
Or how to destroy your fundraising program in 45 minutes with little more than a one-way mirror and a bunch of sandwiches.
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Jeff Brooks
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The following is an excerpt from a recent focus group, one of a series conducted with Determined Domestics at our state-of-the-art Research Centre (note the classy spelling) on the Easier Said Than Done World Headquarters Campus. The names of the participants have been changed to protect their dignity.
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Jeff Brooks
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