Nonprofit Fun With Focus Groups
Or how to destroy your fundraising program in 45 minutes with little more than a one-way mirror and a bunch of sandwiches.
Moderator: I’d like you to react to a piece of direct mail from a nonprofit organization. [Hands out copies of the long-time control — a simple package in a No. 10 envelope with the bold red teaser, “URGENT.”]
Participant “Roy”: I’ve never seen anything like that.
Moderator: Really? Never?
Roy: Well, I live in a castle, and my servants read all my — what do you call it? Mayo? Main?
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