Nonprofit Fun With Focus Groups
Or how to destroy your fundraising program in 45 minutes with little more than a one-way mirror and a bunch of sandwiches.
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Jeff Brooks
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Moderator: Mail?
Roy: That’s it — mail. I’ve never actually seen it. I didn’t realize it was made of paper. I thought it was made out of caviar or some other common material.
[Moment of uncomfortable silence around the table.]
Participant “Bill”: This piece of mail is a drag. All it talks about is how much they need money. I’d never respond to it. I mean, whine, whine, whine. Who gives to these needy losers?
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Jeff Brooks
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