Or how to destroy your fundraising program in 45 minutes with little more than a one-way mirror and a bunch of sandwiches.

By Jeff Brooks

Participant “Elvis”: I totally agree. This thing is stupid and ugly. Nobody’s going to respond to it. Anyone who would is a philistine, a terrorist and a traitor to America. I challenge anyone who disagrees with me to a fight! Right here and now!

[Widespread nodding and murmuring around the table.]

Participant “Martha”: I don’t like it either. It doesn’t go with my furniture. I wouldn’t allow it in my home, ever.