Nonprofit Fun With Focus Groups
Or how to destroy your fundraising program in 45 minutes with little more than a one-way mirror and a bunch of sandwiches.
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Jeff Brooks
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Moderator: What colors would it have to be for you to accept it?
Martha: Light powder gray, dusty rose, eggshell, crème brûlée — tasteful colors.
Participant “Megan”: Excuse me, but don’t you have any vegan sandwiches here? This so-called veggie sandwich has mayonnaise. I can smell the eggs — disgusting. I’ve been in graduate school for 19 years. I know my sandwiches!
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Jeff Brooks
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