Nonprofit Fun With Focus Groups
Or how to destroy your fundraising program in 45 minutes with little more than a one-way mirror and a bunch of sandwiches.
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Jeff Brooks
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Moderator: I’ll see what we can do for you.
Elvis: While you’re at it, could I have another beef, bacon, turkey and zebra lips sandwich?
Megan: Carno-fascist!
[Nodding and murmuring around the table.]
Moderator: I’d like to know what issues and causes you care about and support.
Martha: I support the arts. I believe in making the world more beautiful.
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Jeff Brooks
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