Lessons From Abroad

Where’s the innovation?
Richard Pordes, a leading international fundraiser for UNICEF, looks as close as Canada and sees success with direct-response television. In fact, he sees much innovation coming from our northern neighbors.

“It may be that the Canadian market’s less saturated,” says Pordes, who sees many Canadian charities working hard, while some U.S. fundraisers “have just given up trying to be innovative.”