Overcoming the 'Mission Myth'

As the nonprofit sector has evolved over the years, more and more organizations are incorporating a businesslike approach to how they go about raising funds and accomplishing their missions.

In her book, "The Mission Myth: Building Nonprofit Momentum Through Better Business," author Deirdre Maloney addresses this very topic, laying out why nonprofits need more than passion and heart for their missions to reach sustained success. Here, FundRaising Success talks with Maloney, founder and president of Momentum, a firm that helps nonprofits meet their missions through better business, about the book and why it's important for fundraisers to implement business practices so their organizations can thrive.