Donor Focus: African Americans

Causes related to family, education, health, social reform, housing and community development, job readiness and self-help tend to attract the most support from black donors. To spur a solicitation from these charitable givers, organizations must make them feel that their gift is benefiting the black community, some would argue. But according to Carson, the composition of African-American contributors is much more complicated than it was 20-30 years ago.