Donor Focus: African Americans
Overcoming skepticism is crucial in reaching black donors.
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“African-American people, in my history and my life, have been excluded from participation in society,” Burnette says. “What we did as a community was form a parallel social, educational and cultural structure.”
And even though racial integration is more prevelant than ever before in certain aspects of American culture — higher education, for example — there are still obstacles to overcome.
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Paul Barbagallo
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