Donor Focus: African Americans
Overcoming skepticism is crucial in reaching black donors.
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To illustrate, Carson shares a personal story: His mother, who recently turned 80, was not permitted to join the Girl Scouts when she was a young girl. The exclusion left a deep, emotional scar that he says might never heal. Today, her granddaughter is a proud, happy Scout. Says Carson: “History matters. But history is not predeterminate. You can build a new story.”
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