P2P 201 Speaker Spotlight: John Vranas
The social good sector has plenty of fundraising opportunities to choose from, so it's vital to choose one that resonates with your target audience. There's a new kind of fundraising that is picking up wind, and it may be targeted directly toward Millennials: livestream fundraising.
Never heard of livestream fundraising before? Well, you're in luck.
There are technology companies out there that have created platforms exclusively for livestreaming, and this form of fundraising is raising a lot of dollars. Have you ever logged into YouTube to watch videos? Of course you have...but have you logged on to watch someone play a video game?
Millions of people all over the world are logging in to watch really skilled gamers play video games. In fact, Tyler Blevins, Ninja as they call him, raised $2.7 million for St. Jude Children's Hospital during a live stream at Guardiancon, a multi-day event for online gamers that includes panels, gaming exhibitions and charity livestreams.
Credit: Twitter
Twitch is one of the leading game-streaming companies. It was acquired by Amazon in 2014 for $970 million. At this year's P2P 201: Redefining Peer to Peer Conference, John Vranas, chief marketing and development officer at Make-A-Wish International will introduce the concept of livestream fundraising for social good. He will dive into how gamers are using livestream to fundraise and share how these gamers have raised over $75 million on Twitch for 100 different charities since 2012.
If you're interested to learning more about livestream, this is a session not to miss out on because you'll learn tips on how to get started with this exciting new fundraising opportunity.
In addition to learning about livestreaming, the P2P 201 conference will also dig deep into best practices in the most challenging areas of peer-to-peer. The only event of its kind, come hear from the titans of the industry that have proven themselves. Between sessions, you’ll be able to bounce ideas around at moderated roundtable sessions. The conference is happening right in the city of brotherly love, Philadelphia, on November 12 and 13.
Take advantage of this opportunity and register now before it's too late. Click here to register today!
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.
