Pack Your Writing and Design With a Valuable Punch
We all nodded our heads in hearty agreement because it makes perfect sense, but do nonprofits remember to put it into practice when it's time to communicate with donors and prospects?
When it comes to writing and design, many nonprofits face the pitfall of focusing too much, or even entirely, on themselves: their organization, their work and how they do things. While that's important information to convey, it needs to take a backseat to what's even more important: your donors and what matters to them. Focus, instead, on how your work impacts them, the issues they care so much about and why they can feel good about supporting your mission.
- Companies:
- Big Duck
- Direct Marketing Association
- Places:
- New York
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
