Pack Your Writing and Design With a Valuable Punch
Inspire donors and prospects to say, "Yes, these guys are addressing something I really believe in. It makes me feel good to give them my money and my support."
Here's a great example of a nonprofit's marketing copy that packs a value-driven punch:
Did you really mean it when you said, "If I could change the world … ?" Sometimes the journey of one affects the journey of thousands. Transform the lives of women and girls in the Jewish community and, at the same time, shape your life in ways you never imagined.
- Companies:
- Big Duck
- Direct Marketing Association
- Places:
- New York
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
