Pack Your Writing and Design With a Valuable Punch
Five tips for valuable copywriting:
- The words "you" and "your" should appear more than "we" and "our."
- Talk about the issues you address more than the work you do.
- Explain how the donor personally benefits by supporting your organization.
- Share a first-hand account of a life you've helped transform.
- Include a quote with a lot of heart: from clients, staff or board members.
- Companies:
- Big Duck
- Direct Marketing Association
- Places:
- New York
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Comments
