Pack Your Writing and Design With a Valuable Punch

By Sarah Durham

Colors are especially emotive. Use a color palette that compliments your brand identity to help evoke a mood and convey your message consistently.

Sometimes, less is more. Use white space to create poignancy.

Try an innovative, unique format (tall, square, narrow, wide, etc.) to help draw attention and differentiate you from your competitor(s).

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Companies:
Big Duck
Direct Marketing Association

People:
Kay Sprinkle Grace
Sarah Durham

Places:
New York

Sarah Durham Author's page

Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).