Losing Control?
Package fails to make use of powerful stories that drive MADD.
High in the pantheon of elegant fundraisers is Mothers Against Drunk Driving, whose only business is public education.
This, in opposition to many charities that only claim it’s their business. A particularly egregious example occurred during the early 1990s, when Somali poachers were decimating herds of elephants (and occasional tourists who got in the way) in neighboring Kenya and selling the ivory.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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