Losing Control?
Package fails to make use of powerful stories that drive MADD.
More to the point, the letter from MADD president Wendy J. Hamilton (in a large, sans serif font) begins:
Dear Nancy D----
I am writing today to ask your help in the Mothers Against Drunk Driving Owenton Area Annual Fund Campaign. If we hope to make America’s roads — and those in your area — safe for our families and loved ones, we really need your help!
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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