In my opinion, this is an absolutely emotionless, colorless, truly ordinary lead. You can find the real reason Wendy is writing on the MADD Web site.
The heart of the matter
Wendy was inspired to get involved with MADD following the Sept. 19, 1984, car accident that killed her 32-year-old sister Becky and 22-month-old nephew, Timmy. Becky’s car was struck by that of a drunken driver, forcing the vehicle off the side of the road and several feet onto the grassy shoulder. Becky died instantly. Timmy died approximately two hours later, only moments before his father arrived at the hospital emergency room where Becky worked as an ER nurse.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.