Losing Control?
Package fails to make use of powerful stories that drive MADD.
Whew! Those two paragraphs contain gut-wrenching fear, guilt and anger. How can you not give to an organization that’s dedicated to decreasing occurrences of tragedies such as these? Yet none of this deeply personal story — or any of the other hundreds of stories MADD has in its files — is communicated in this oh-so-slick mailing with all the happy stickers.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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