Losing Control?
Package fails to make use of powerful stories that drive MADD.
Stick with the story
Freelance copywriter Harry Walsh writes: “The tone of a good direct mail letter is as direct and personal as the writer’s skill can make it. Even though it may go to millions of people, it never orates to a crowd but rather murmurs into a single ear. It’s a message from one letter writer to one letter reader.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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