Losing Control?
Package fails to make use of powerful stories that drive MADD.
This is a bland, serviceable effort. To read some excruciatingly powerful reasons to give money — indeed, devote your entire life — to MADD, go to www.madd.org. That’s where the action is.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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