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Denny Hatch
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The rationale: They were raising the public’s consciousness about the plight of African elephants. This was bogus, since the plight of African elephants was all over the media like a cheap suit. If a donor gave money to one of these ersatz elephant savers one day and then received a mailing from one of the legitimate charities the next day, it would go in the circular file. “But I just gave to the elephants yesterday” would be the rationale.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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