Losing Control?
Package fails to make use of powerful stories that drive MADD.
So, these organizations were actually hurting the very cause they were claiming to help. As one who has been on three photographic safaris in Africa, this made me mad as hell.
The grand exception: MADD
Quite simply, MADD is in the business of working to alter behavior, to remind people of the consequences of driving when drunk and to urge drinkers (1) not to drive or (2) make sure a completely sober designated driver is behind the wheel.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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