Founded in 1980 by Candy Lightner, whose 13-year-old daughter was killed by a drunken driver, MADD was born of tragedy and run by passionate people dedicated to leaving the world a better place than when they found it.
When you send MADD money, no doubt exists where that money goes: to make more mailings to educate people and swell the membership of local organizations that, in turn, will change behavior and influence lawmakers and judges. Probably the best way to pound home the dangers of drinking and driving would be a MADD effort in the mailbox of every person of legal drinking age in America every day of the year. It is a truly splendid organization doing great, great works.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.