Losing Control?
Package fails to make use of powerful stories that drive MADD.
The MADD control mailing
Over the years, I have received a slew of MADD mailings. In the past, they were highly charged efforts, always with personalized return-address labels and the bright-red MADD logo. When people used these labels on their mail, it multiplied the message many times over — a reminder not to drink and drive.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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