Losing Control?
Package fails to make use of powerful stories that drive MADD.
And talk about emotional appeals … here’s the lead of a Christmas effort some years ago, written in typewriter type (“A letter should look like a letter,” said the late guru Dick Benson):
These address labels can help insure the safe arrival of your holiday mail. If only we could do the same for our friends and loved ones!
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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