Dear Special Friend,
What will you and your family remember about this holiday season? The doorbell …
… as friends and loved ones arrive for a joyous celebration, or …
… as a policeman begins by saying, “I’m sorry, there’s been a crash.”
The telephone …
… with a cheerful greeting from a friend or family member, or …
… with the tragic message that someone close to you has been killed or seriously injured.
So what happened?
Strong stuff. So, when I saw the current MADD control, I was disappointed. The old raw emotion and bite are gone. Even the MADD logo is in a different, sanitized, sans serif font. It arrives in a 6-inch-by-11-inch envelope that opens endwise and is loaded with personalization. Turn the envelope over, and you can see the contents through the semi-opaque paper. Remove the contents, and the inside of the envelope has a bunch of facts and figures that, unfortunately, are unreadable through the covering.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.