Losing Control?

Every piece is personalized with the person’s name or home town — the curious 41⁄2-inch-by-91⁄2-inch letter, the membership card, the back of the bright-yellow reply envelope, and the two sheets of personalized labels.

But MADD seems to have gone corporate, rational and analytical, sans the emotional appeal. The personalized stamps no longer have the MADD logo on them, bur rather children’s drawings of happy people, animals and shooting stars.