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Major-donor staff: Your major-donor staff's job is to ask for a gift and close on many of those asks. Yes, he or she needs to build relationships and take time to understand what the donor is looking for in terms of a nonprofit to invest in. But there has to be a strategy that leads regularly to asking. It's easy (and fun) to build relationships; the real job is closing on the "sale."
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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