2013 Job Descriptions for Fundraising

Program staff: The people who select and manage the programs of your nonprofit have an important job for fundraising, as well. They must work with you to find the aspects of the programs that are most appealing to donors and make sure you have the information to communicate that to your donors. This doesn't mean you can sabotage a program's design to make it attractive to donors, but it does mean that you work together to understand what it is about the program that will resonate with donors and how you can position it to make it understandable to the average donor. If you can't break through the program-speak, you're fighting a battle to get donor support. And program staff also has to provide the stories and photos that you can use in fundraising. This is not a "when I get time" task; it has to be a priority every single day.