2013 Job Descriptions for Fundraising

Database administrator: This person should be one of your best friends in 2013. The No. 1 job here is to get you the information you need to make good decisions. That includes income (of course), average gift, attrition rate, new-donor conversion (to a second gift), lapsed-donor renewal, conversion of info-only names to donors, conversion of event donors to ongoing supporters, retention of monthly partners, and on and on. You need data that is incredibly current and totally accurate. Make friends with your database administrator if you haven't already. He or she can make you a star in 2013.